How Boston Flawless Homes handles your information

Boston Flawless Homes

Boston Flawless Homes ("we," "us," or "our") provides residential and commercial cleaning and home organizing services in the Greater Boston area. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website (bostonflawlesshomes.com), interact with our advertisements and social media profiles, fill out our forms, or use our services.

By using our website, submitting a form, or engaging with our ads, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information you provide directly

We collect personal information that you voluntarily provide when you request a quote or estimate through our website, phone, email, or social media; fill out a lead form on Facebook, Instagram, or other advertising platforms, including Meta Instant Forms; book or schedule a cleaning or organizing service; contact us with questions or feedback; or subscribe to our communications.

This information may include your full name, email address, phone number, home or business address, type of property, type of service requested, property size, preferred dates, and any other details you choose to share with us.

Information collected automatically

When you visit our website or interact with our ads, we and our third-party partners may automatically collect information such as your IP address and approximate geographic location, browser type, device type, operating system, pages visited, time spent on pages, links clicked, referring URLs, cookie identifiers, pixel data, and similar tracking technologies.

Information from third-party platforms

If you interact with our ads or profiles on platforms such as Facebook, Instagram, Google, TikTok, or others, those platforms may share information with us in accordance with their own privacy policies and your settings on those platforms. For example, when you submit a Meta Instant Form, Meta provides us with the information you confirmed in the form, such as name, email, and phone number.

2. How We Use Your Information

We use the information we collect to respond to quote requests and provide estimates; schedule, perform, and follow up on cleaning and organizing services; communicate with you about appointments, confirmations, and service updates; send marketing communications, promotions, and offers, which you may opt out of at any time; improve our website, services, and customer experience; create, manage, and measure advertising campaigns, including custom and lookalike audiences; comply with legal obligations; and protect our legal rights.

3. Advertising, Cookies, and Tracking Technologies

We use online advertising to reach potential customers, and we want to be transparent about how this works.

Meta (Facebook and Instagram) advertising

We advertise on Meta platforms and may use Lead Ads or Instant Forms. When you submit a form on Facebook or Instagram, the information you provide is sent to us so we can contact you about our services. We may also use the Meta Pixel, which is code on our website that helps us measure ad effectiveness, understand actions taken on our site, and show you relevant ads on Meta platforms.

We may use contact information, such as email addresses or phone numbers in hashed form, to show ads to existing or prospective customers on Meta platforms through Custom Audiences. We may also ask Meta to find users with characteristics similar to our customers through Lookalike Audiences.

Google advertising

We may use Google Ads, including search, display, and YouTube ads, along with Google Ads conversion tracking and remarketing tags to measure campaigns and show ads to people who previously visited our website. We may also use Google Analytics to understand how visitors use our website.

Other platforms

We may also advertise on and use tracking technologies from other platforms, such as TikTok, Microsoft Advertising / Bing, Nextdoor, Yelp, or similar services, for the same purposes described above.

Cookies

Our website uses cookies and similar technologies, including pixels, tags, and local storage, to operate the site, remember preferences, analyze traffic, and support advertising. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

Your ad choices

You can opt out of personalized advertising through Meta ad preferences at facebook.com/adpreferences, Google ad settings at adssettings.google.com, the Digital Advertising Alliance opt-out at optout.aboutads.info, and the Network Advertising Initiative opt-out at optout.networkadvertising.org.

4. Text Messages and Phone Calls

By providing your phone number in a quote request or lead form, you consent to receive calls and text messages (SMS) from us regarding your inquiry, estimates, appointment scheduling, and service updates. Message and data rates may apply. Message frequency varies. You may opt out of text messages at any time by replying STOP. We do not sell your phone number to third parties, and your consent to receive messages is not shared with third parties for their own marketing purposes.

5. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

• Service providers: With trusted vendors who help us operate our business, such as scheduling and booking software, payment processors, customer relationship management (CRM) tools, email and SMS providers, and advertising platforms. These providers may only use your information to perform services for us.
• Advertising partners: As described in Section 3, with platforms such as Meta and Google, in connection with measuring and delivering our advertising, including hashed contact information for custom audiences.
• Legal requirements: When required by law, subpoena, or legal process, or to protect the rights, safety, and property of our company, employees, customers, or others.
• Business transfers: In connection with a merger, acquisition, or sale of all or part of our business, your information may be transferred as a business asset.

6. Data Retention

We retain your personal information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Lead information from advertising forms is retained while relevant to our business relationship and marketing efforts, after which it is deleted or anonymized.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, which may include the right to know what personal information we collect and how we use it, access a copy of your personal information, correct inaccurate personal information, request deletion of your personal information, opt out of targeted advertising, and not be discriminated against for exercising your privacy rights.

To exercise any of these rights, contact us using the information in Section 12. We will respond in accordance with applicable law.

If you are a resident of a state with a comprehensive privacy law, such as California, Colorado, Connecticut, Virginia, or others, you may have additional rights under those laws.

9. Children's Privacy

Our services and website are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Links

Our website and ads may contain links to third-party websites and platforms. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any site you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. Your continued use of our website or services after changes are posted constitutes acceptance of the updated policy.